In a city known for its chaos and clamor, Moda is a neighborhood that invites you to walk slower, breathe deeper, and linger longer.
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Introduction: A Gentle Rhythm by the Sea
Perched on the southern edge of Kadıköy on Istanbul’s Asian side, Moda feels less like a district and more like a way of life.
Here, ferries drift into the distance, old trees lean into quiet streets, and locals read books at seaside benches where seagulls outnumber people. It’s a place where artists still paint, cats still nap in bookstores, and the clinking of tea glasses still marks time better than any clock.
Historical Background of Moda
Moda’s story stretches back to the 19th century, when Levantine and Greek families built elegant mansions along its green hills, then dotted with orchards and summer homes. The name “Moda” is believed to come from the French word mode, reflecting the Western tastes that shaped this part of the city.In the early Republican era, it became a favored escape for Istanbul’s intellectuals and writers. It is here that poet Yahya Kemal found inspiration, and where generations of locals grew up cycling the coast and sneaking into tea gardens.
Today, Moda retains its intellectual spirit, but it has become more diverse—a bohemian blend of students, retirees, creatives, and quiet dreamers, all drawn to its gentle rhythm.
Getting to Moda
Reaching Moda may involve crossing continents, but it feels more like crossing into another mood. It’s not far—it just feels that way, because it’s so different from the rest of Istanbul.
Coming from the European side?
Catch a ferry from Eminönü, Karaköy, or Beşiktaş to Kadıköy. The ride itself is a quiet ritual: seagulls trailing the boat, tea in your hand, the city shifting behind you.
From Kadıköy pier, you can either walk through the bustling bazaar and up Moda Caddesi, or hop on the nostalgic Moda tram—a slow, rattling loop that lets you take it all in, window by window.
From Üsküdar?
A short bus or minibus gets you to Kadıköy in under ten minutes. From there, Moda is a simple walk—though you may find yourself stopping every few steps for coffee, cats, or conversation.
However you arrive, you’ll know you’ve entered somewhere softer. The noise fades, the air opens up, and the city begins to hum instead of shout.
What to Do in Moda
There’s no checklist here. But there are rituals, rhythms, and secret joys—if you let the neighborhood guide you.
Seaside Promenade
Stroll along the Moda Sahil Yolu, where teenagers play guitar, couples share roasted sunflower seeds, and locals read in silence under fig trees.
Street Culture
🔹Stop for a midday concert at Moda Stage (Moda Sahnesi), a local favorite for theater and live music.
🔹Browse Akmar Passage, a historic book arcade loved by literature lovers.
🔹Catch an indie film at the cozy Rexx Cinema (or its nostalgic ghost, if it’s closed when you visit).
Spiritual & Historical Corners
🔹Visit All Saints Moda Church, a serene Anglican church built in 1878.
🔹Peek into old Greek and Armenian mansions—some restored, some still whispering their stories in cracked paint and ironwork.
Where to Eat and Drink in Moda
Moda has perfected the art of indulgence. Whether it’s coffee, ice cream, or rakı, everything tastes better with sea air and time to spare.
Breakfast & Cafés
🔹 Walter’s Coffee Roastery – Istanbul’s first Breaking Bad-themed café with strong coffee and sleek interiors.
🔹 Dopamine Coffee – Minimal, local, and deeply loved by creatives.
🔹 Beppe Pizzeria – Authentic Neapolitan-style pizza in a cozy corner.
Sweet Stops
🔹 Ali Usta Dondurmacısı – A Moda legend. Pistachio and lemon are a must.
🔹 Moda Çay Bahçesi – Seaside tea under plane trees, with the breeze in your hair.
Dinner & Drinks
🔹 Koço Meyhanesi – A traditional Greek-Turkish meyhane with white tablecloths, seafood, and moonlit conversations.
🔹 Arkaoda – Bar, music venue, hidden garden. The soul of Kadıköy’s nightlife.
🔹 Küff – Warm lights, mezze plates, good people. Everything you need.
Where to Stay in Moda
Though fewer in number than the European side, Moda has several boutique stays that reflect its style.
🔹 Khalkedon Hotel – Affordable and right in the heart of Kadıköy, steps from Moda.
🔹 Loka Suites – A beautifully restored mansion with modern comfort and Ottoman flair.
🔹 Airbnb options – Many locals rent out charming flats overlooking the coast or tucked into quiet side streets.
If you’re looking for authenticity over luxury, Moda will feel like home within hours.
A Poetic Farewell
Moda isn’t just a neighborhood.
It’s a frame of mind.
A reminder that life in Istanbul doesn’t always have to rush.
That the ferry ride home can be the highlight of your day.
That a good book, a better tea, and the best view are more than enough.
Explore Moda with The Other Tour
Want to see the real Asian side of Istanbul?
Moda is one of our favorite stops—quietly captivating, never touristy. Join us on:
🔹 Half-Day Asian Side Tour
🔹 Full-Day Asian Side Tour
🔹 Istanbul Photography Tours
We’ll guide you through Moda’s winding lanes, introduce you to locals, and maybe share a tea by the sea.
It won’t just be a visit. It’ll be a memory, shaped by feeling.